Product Design
Practical user flows and interfaces.
Case Study
TheAminah
Building one connected commerce system around how businesses actually sell.
SafNexa designed and developed TheAminah as a multi-tenant SaaS commerce platform that brings business operations, selling channels and customer discovery into one connected system.
Platform
SaaS Commerce
Model
Multi-tenant
SafNexa Role
Design & Development
The Challenge
Commerce happens in more than one place.
A business may serve walk-in customers, receive orders through WhatsApp and sell online at the same time. Products, inventory, orders, customers and sales still need to remain manageable as those channels grow.
The product challenge was to bring those workflows together while also making businesses and their products easier for customers to discover.
Walk-in sales
In-store customer purchases
WhatsApp orders
Orders arriving through chat
Online orders
Customers ordering online
Inventory
Products and available stock
Customers
Customer activity and information
Discovery
Helping customers find shops and products
The Solution
One account. One connected commerce system.
TheAminah was designed so a business can create an account and gain access to the core tools and channels needed to manage and sell — without treating each part of commerce as a separate system.
Business Dashboard
Manage everything
Online Shop
Your branded store
WhatsApp Commerce
Take orders on WhatsApp
Connected Commerce
Mobile POS
In-store sales
TheAminah Mall
Larger marketplace
Customer Discovery
Reach more customers
A Closer Look
Designed around real commerce workflows.
The platform connects the business-facing tools used to manage day-to-day commerce with the customer-facing experiences used to browse, discover and order.
✓Multi-tenant SaaS platform
✓Business dashboard for products, orders, inventory and customers
✓Mobile POS for walk-in sales
✓Online shop with custom-domain support
✓WhatsApp commerce integration
✓TheAminah Mall for product discovery
✓Shop discovery across the platform
✓Reviews and customer feedback
SafNexa's Role
From idea to real solutions.
We designed and built the product across experience, SaaS architecture, connected commerce and continued evolution.
SaaS Development
The multi-tenant platform and core workflows.
Connected Commerce
Online, WhatsApp and walk-in sales together.
Product Evolution
Expanding the platform as needs grow.
Let's Build What's Next
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